TrueChange.net is a new Kiva.org based micro-lending team with the principal goal to encourage and assist web masters, web site owners, hosting providers and other Internet users to participate in the world balancing efforts of micro-lending. In our humble opinion, the involvement of web networking professionals and savvy Internet users has yet to be fully brought to bear in this field. The potential for this group to influence positive change on a global scale though micro-lending is monumental.

Can we all join together to end world poverty as we know it? Ahhh, likely not. However, in direct person-to-person micro-lending there is probably no more efficient method for planting economic seeds in multiple developing communities, thus actually taking steps in that grand direction.

All loan transactions are handled by Kiva and the MFI (micro finance institutions) and field partners that Kiva works with. You will lend funds, view reports, receive repayments, etc. via your account at the kiva.org web site.

The role of TrueChange.net is to inform like-minded individuals and businesses about this great opportunity to truly put your money where your heart is, and then to have those same funds used repeatedly.

Select TrueChange.net as the member you wish to be associated with at the time you initiate your first loan. You retain complete control over your lending activity. Here's the registration form for TrueChange/Kiva. You still select the individual to lend to based on your own best judgement. Essentially this is a person-to-person lending network. Because we are a group of people and businesses closely involved with the Interent, there may soon be incentives offered in exchange for Kiva lending such as free web hosting months, free web marketing services, etc. but for now we are sure you will agree that it is plenty incentive enough just to see your loan have tangible results as hard working entrepreneurs in the developing world are able to get to their next level of development through your assistance.

TrueChange.net is really all about entrepreneurs helping entrepreneurs in a world where cultural differences are bridges rather than boundaries.